Audis Marketing Strategies
Seeing as how we are at present in a heavy commercial recession, more major firms are depending on what is sometimes known as personal recommendation advertising to generate buzz for their products. These methodologies are an inexpensive and efficient way to gain patron exposure and interest. Audi is just the newest large name to use these non-traditional selling methods to extend their sales and draw in more future clients.The most recent Audi recommendation by friends campaign has been had a meeting with mixed reactions. The iPhone has become the telephone of choice for rich, tech savvy patrons, and Audi made use of this by launching a free iPhone game, the A4 Driving Challenge 2.0.Using the phone's motion sensors, players use their telephone to point a mini A4 thru a collection of courses. Reviews praise the game's graphics, but say the playability is tricky and the game is not all that fun. However although not all reviews are glowing, it has still had an overall positive affect on the Audi brand. It has increased it's exposure to a top-notch audience (it’s thought that 370,000 iPhone users downloaded another version of the game). Also, Audi is the 1st automobile manufacturer to exploit the iPhone applications, making credibility with scientifically inclined customers. While there are still errors to be worked out, Audi is coming up with new methods of enticing shoppers that have stayed formerly untouched in the business.
Meet the Beckers
Another viral campaign latterly launched by Audi is Meet the Beckers, a web series about a wealthy family of Audi owners. The series, which has two released episodes, is highly sarcastic and confidently pokes fun at Audi's competitors, making fun of the stereotypical owners of BMW's, Lexus', and some other of Audi's competition. The second episode is spent ridiculing a fellow for driving a purple coloured Beemer. While it still has to be seen how this viral campaign will affect Audi's sales, it really has folks speaking and, as significantly, guffawing.
Audi's Art of the Heist Campaign
The first of these campaigns was employed to launch the A3 in 2005. The campaign started with a staged burglary at a Manhattan Audi dealership. Audi pulled out all of the stops to make the burglary look realistic breaking the windows to the dealership, taping the scene off with police tape, and stationing guards around the fringe. Wild postings were put up in major towns looking for info about the robbed automobile.
Seeing as how we are at present in a heavy commercial recession, more major firms are depending on what is sometimes known as personal recommendation advertising to generate buzz for their products. These methodologies are an inexpensive and efficient way to gain patron exposure and interest. Audi is just the newest large name to use these non-traditional selling methods to extend their sales and draw in more future clients.The most recent Audi recommendation by friends campaign has been had a meeting with mixed reactions. The iPhone has become the telephone of choice for rich, tech savvy patrons, and Audi made use of this by launching a free iPhone game, the A4 Driving Challenge 2.0.Using the phone's motion sensors, players use their telephone to point a mini A4 thru a collection of courses. Reviews praise the game's graphics, but say the playability is tricky and the game is not all that fun. However although not all reviews are glowing, it has still had an overall positive affect on the Audi brand. It has increased it's exposure to a top-notch audience (it’s thought that 370,000 iPhone users downloaded another version of the game). Also, Audi is the 1st automobile manufacturer to exploit the iPhone applications, making credibility with scientifically inclined customers. While there are still errors to be worked out, Audi is coming up with new methods of enticing shoppers that have stayed formerly untouched in the business.
Meet the Beckers
Another viral campaign latterly launched by Audi is Meet the Beckers, a web series about a wealthy family of Audi owners. The series, which has two released episodes, is highly sarcastic and confidently pokes fun at Audi's competitors, making fun of the stereotypical owners of BMW's, Lexus', and some other of Audi's competition. The second episode is spent ridiculing a fellow for driving a purple coloured Beemer. While it still has to be seen how this viral campaign will affect Audi's sales, it really has folks speaking and, as significantly, guffawing.
Audi's Art of the Heist Campaign
The first of these campaigns was employed to launch the A3 in 2005. The campaign started with a staged burglary at a Manhattan Audi dealership. Audi pulled out all of the stops to make the burglary look realistic breaking the windows to the dealership, taping the scene off with police tape, and stationing guards around the fringe. Wild postings were put up in major towns looking for info about the robbed automobile.